About Sofia Accion Barr
Product Manager | Innovator | Researcher
Hello! I'm Sofia Acción Barr, a dedicated Product Manager with a passion for creating user-centric solutions and driving innovation across various sectors. With a robust background in psychology and market research, I excel in understanding consumer behavior and transforming insights into impactful product strategies. My journey has seen me lead transformative projects, from AI-powered market research platforms to scalable SaaS solutions.
During my tenure at Streetbees, I pioneered initiatives that boosted revenue, enhanced operational efficiencies, and enriched user experiences. I've successfully led diverse teams to deliver innovative app features and web-based tools, increasing customer engagement and driving growth. At Zapp, I honed significant B2C strategies, learning how to effectively align product development with data-driven insights to enhance performance and customer satisfaction.
Building products for humans
My Skills
With my startup background, I bring a lean mindset for building products fast. My psychology background uniquely connects me to building products that understand and enhance user experiences
Product Strategy
Roadmapping, A/B Tests, Project Management
Market & User Research
Market Analysis, Experiment Design, Usability Testing
Product Design
User Stories, User Flows, Wireframes, Persona Writing
Product Analytics
KPI Tracking, Prompt Engineering
Product Types
Discover the key product areas I've specialized in. Click on each category to explore featured projects and learn how strategic roadmaps have driven key performance indicators (KPIs) and influenced outcomes.
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